Dent Watches
Spring secures ads in illustrious newspapers
There’s serious weight in a Dent. Not only because these luxury watches are crafted with heavy precious metals, but because there’s 200 years of history packed into every one.
Spring books ads in the International Herald Tribune, FT and Wall Street Journal for Dent. We call on our design team's invaluable print experience to guarantee great looking ads in every paper – including on the FT’s unique pink pulp.
The ads focus on promoting the remarkable heritage of the Dent brand, showing the new range of Dent watches against a backdrop of the company's most famous creation – Big Ben.
“Spring has assisted in the development of all our communication. They always respond quickly and efficiently, take direction well, and give good advice. We are delighted with the results of this partnership, and we look forward to working with Spring in the future.”
Twysden Moore, Managing Director,
Dent & Co.
Newsprint is uncoated, so ink is absorbed deep into the paper. It's also much darker than a typical magazine substrate. With this in mind, Spring turns up the brightness on the ads to ensure a brilliant finish.
