Conservatives
Brand consultancy for Conference retail zone
Spring was asked to create a vibrant identity for a new shopping area that will provide retail therapy to delegates attending The Consersative Party's annual Conference.
We researched Party history and values and thought about classic shopping names. The High Street honours the Party’s tradition, while Churchill Walk is a nod to a past leader.
The Conservatives were thrilled with Spring's final choice. Not only does it sound like a luxury shopping area, it’s the name of the road where Margaret Thatcher’s father’s shop stood. North Parade opens its doors at Conference 2009.
Our work branding North Parade proves we put a great deal of thought and research into everything we do – and our clients are all the happier for it.
Erika Clegg, Managing Director, Spring
Spring's attendance of Conference 2008, mingling with the delegates, gave us a greater understanding of Conference psychology.
