Photograph of James Kindred with quote: Your brand is not your logo, but your logo is what everyone sees when you're busy waving your brand's flag.

Logos

In short, a logo is a very big small thing.

Even if it’s tucked into a corner, an instantly recognisable logo conjures feelings of trust, admiration, and loyalty.

So getting the right one is crucial. It’s a sound investment too; Heinz has used its logo for around 150 years with minimal changes.

Spring’s researchers and creatives love the challenge of designing a good logo. Created with care, designed to last: your new logo will have you and your customers beaming.