Don't Dice With Danger logo

Don’t Dice With Danger

Tattoo-inspired logo promotes a safer summer

Spring is proud to be a part of the Don’t Dice With Danger campaign. It's a safety message to 14–25 year olds, urging them to look out for each other in the summer months.

James Kindred, Creative Director, designed the eye-catching identity that appeals to the target age group and makes them feel understood rather than preached to. The dice led us to write the ‘six steps to a great night without the gamble’ strap.

Spring's stunning Don’t Dice With Danger website promotes the campaign online, while thousands of posters, flyers, wristbands and beer mats carry the message offline.

Photograph of James Kindred with quote: “The Don’t Dice logo is inspired by tattoo artist Ed Hardy. His work is back in vogue, and by recreating this style, the campaign really appeals to young people.”

“Great work on Don't Dice with Danger – well done to all.”
Emma Hibbert,
Head of Corporate Affairs,
Adnams

 

That Spring Thing

Our work for the Don't Dice With Danger campaign helped to secure the backing of national brands such as Adnams and Latitude Festival.