The Crown
Bold new identity for resurgent hotel and restaurant
The Crown is the newest addition to the impressive portfolio of Thorpeness & Aldeburgh Hotels and, when it reopens in July, promises to offer a truly remarkable dining experience.
So while The Crown is undergoing major renovation, Spring has been busy with its brave new brand. Our brief was ‘English eccentric’ and to differentiate The Crown from the hundreds of establishments with an identical monicker.
Bold and fresh, Spring’s hand-drawn Gerald Scarfe-esque logo captures The Crown’s unique (and very welcome) approach to dining and accommodation. A right royal success.
It's great when a client immediately embraces what you're trying to do because they're genuinely excited about the quality of the designs and the amount of thought that's gone into them.
James Kindred, Creative Director
Spring
The team at The Crown fell in love with all the brand IDs we proposed. So much so, they had to call in James, our Creative Director, to help them make the difficult final decision!
