Trampled Underfoot
A high-ranking e-commerce website that sells
Trampled Underfoot's site was ranking high in the search engines and generating lots of trampoline sales. Our revamp needed to boost sales without hurting rankings.
Spring illustrated a family of characters to communicate TU's sales message and allay parents' safety concerns. The client’s American manufacturer liked the characters so much that they will soon be featured on all its packaging worldwide.
The revamp has been a roaring success. Rankings have been maintained, sales are on the up, and a split-test is well underway to determine the most effective site layout for TU.
Sales are on the up (50,000 trampolines a year and rising) and those all important search engine ranking have been maintained. As of October 2008, Trampled Underfoot ranks number one in Google for their key product search: “jumpking trampoline”.
