Yachtbuilder International
The first purely digital magazine in its category
Phil Draper, a big shot in the world of shipping journalism, is starting issue three of Yachtbuilder International, which has been designed, built and launched by Spring.
AAs the first of its kind, the magazine was a voyage of discover both for the agency and for Phil. He eventually selected Zmags technology, to which Spring uploads once every issue has been completed.
YI is a great success, with over 94,000 page turns and healthy advertising revenue. The recession may well have been the best time to launch this popular digital magazine.
"I asked Spring to develop my vision of a website and digital magazine. What this studio ended up delivering was far better than expected. I don’t know of any digital media platform in any industry that’s as good and uses the technology available so well."
Phil Draper, Owner,
Yachtbuilder International>
We worked alongside Phil on this pioneering publication, creating the brand, the magazine style and ensuring that we made best use of the available technology. An all-round success story!
