Café Maia
Made to order PR for coffee house franchise
Café Maia directors John Holley and Matt Fletcher were clear about what was top of their PR wishlist: a healthy mention in the industry-leading University Caterer magazine.
Spring’s PR team set to work, focusing on the ins and outs on Café Maia’s eco-friendly values and its successful first site in the University of Leeds. Releases were written, the industry lapped it up and months of hard work quickly paid off.
After numerous press mentions, Spring gave the directors their biggest wish: a three-page showcase in University Caterer complete with photos, quotes and contact details.
Café Maia has very eco-friendly values, just as Spring does. This brand affinity ensured we understood their approach from the outset.
Erika Clegg, Managing Director,
Spring
The University Caterer article in full appears on Café Maia's website – itself designed, written and coded by the team at Spring.
